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Allu's plans for market expansion?


Stylish star Allu Arjun who already had a good following in Kerala is now planning to spread his market to Tamilnadu also with his upcoming film Badrinath. This film will be simultaneously released in Telugu, Tamil and Malayalam in the first week of June. He is expecting to create his own slot in Kollywood and Mollywood with this film.

Milk white beauty Tamannah is pairing with him in this movie. VV.Vinayak is the director and Allu Aravind is producing the Telugu version of the film under Geetha Arts banner. If, he could win the hearts of Tamilians and Malayalees with this film, undoubtedly it would open gates for huge market that spreads across the world for his films. Hence, his father Allu Aravind is taking every precaution to launch the film in a big way at both places. However, he too agrees that, all it depends on how his son Allu Arjun pleases the local masses with his performance. He is very confident of the success of his film, since the concept and story of the film vary from regular films in Mollywood. He predicts that the commercial elements in the film and his son Allu Arjun’s mass image will lead to the grand success for the Tamil version also.

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