Allu Arjun has acquired good fan following in Kerala with all the films of him being release there and registering hits. So Producers are encashing his craze in Malayalam. Ram Charan was unknown to Kerala Audience and to promote 'Magadheera' Malayalam version, Producer Allu Aravind used Allu Arjun photos on film posters. This business trick worked out and film is getting good response. Now Manchu Manoj's 'Bindass' film is being released as 'Happy-2' in Malayalam. As Manoj is unknown to Malayalam Audience, Film Producers are promoting film with Allu Arjun photo on posters. A statement "I am Hero in "Happy', Manoj Hero in 'Happy-2'. Film will be good, all of you see" also given alongwith Allu Arjun photos. It seems like Allu Arjun turned Brand ambassador to promote Telugu Heroes in Kerala.
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